Privacy Policy

This Privacy Policy explains how Guidewake (“Guidewake,” “we,” “us,” or “our”), a service operated by Ocean Labs Media LLC, collects, uses, and shares information when you interact with a fishing charter business through our booking and customer-service assistant, including by text message (SMS), our website chat, phone, or email.

Information we collect

We collect information you provide directly, including:

• Contact details such as your name, mobile phone number, and email address.
• The content of messages you send us and inquiry details such as requested trip dates, group size, and questions about availability or rates.
• Information you submit through a charter business’s website chat widget, including a phone number you provide so we can reply about your inquiry.

If a charter operator signs in to the Guidewake back office with a Google Account, we also receive their name, email address, and basic Google profile information. See Google user data below.

We also automatically collect limited technical and usage data (such as message delivery status) needed to operate the messaging service.

How we use your information

• To respond to your questions and help book or manage your trip.
• To send you conversational replies and booking-related follow-up text messages about the inquiry you started.
• To operate, maintain, secure, and improve the service.
• To comply with legal obligations.

Text messaging (SMS)

When you text a charter business’s number or submit your phone number through its website chat, you consent to receive text messages from that business through Guidewake about your inquiry and booking. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties.

Calls, recording & AI processing

Calls to or from a Guidewake business line may be recorded and transcribed on bothsides of the call — the caller’s and the charter business’s. Both parties hear a spoken notice before the conversation continues. We record to answer and route calls, build the booking record, resolve payment or trip disputes, and improve the assistant for that business.

Your messages, chats, and call transcripts are processed by automated systems, including third-party AI model providers acting as our service providers, to draft replies and capture booking details. They are not sold, and they are not used for marketing by anyone other than the charter business you contacted.

If you would rather not be recorded, you can reach the charter business by text or email instead of by phone. To request deletion of a specific recording or transcript, contact us using the details below.

Google user data

Charter businesses (“captains”) who use the Guidewake back office may sign in with a Google Account. When a captain does, we receive only their name, email address, and basic Google profile information, and we use it for one purpose: to create and authenticate their Guidewake account. We do not read their Gmail, their Google Calendar, their contacts, or their Google Drive, and we do not request permission to.

Customers booking a fishing trip are never asked to connect a Google Account.

Sign-in credentials issued by Google are held by our authentication provider on managed infrastructure in the United States and are never exposed to a captain’s customers or to another captain. A captain can revoke Guidewake’s access at any time at myaccount.google.com/permissions, and can ask us to delete their account and associated data using the contact details below.

Guidewake’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising, we do not sell it, we do not share it with third parties for their own purposes, and we do not use it to train generative artificial-intelligence or machine-learning models. If we add a Google integration that accesses more than sign-in information, we will update this policy to describe it before that integration is available.

How we share information

We share information only as needed to provide the service:

• With the fishing charter business you contacted, so it can respond to and fulfill your inquiry.
• With service providers that operate the platform on our behalf (for example, messaging and cloud-hosting providers), under obligations of confidentiality and only for that purpose.
• When required by law or to protect rights, safety, and security.

We do not sell your personal information, and we do not share text messaging consent or phone numbers with third parties or affiliates for their own marketing.

Data retention

We keep information for as long as needed to provide the service and for legitimate business or legal purposes, then delete or de-identify it.

Your choices

• Opt out of text messages at any time by replying STOP.
• Request access to, correction of, or deletion of your information by contacting us using the details below.

Children’s privacy

The service is intended for adults and is not directed to children under 16. We do not knowingly collect information from children.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure.

Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect when we post the updated policy on this page.

Contact us

Questions about this policy or your information? Contact us at support@guidewake.com or call (407) 993-1209.