Terms of Service

These Terms of Service (“Terms”) govern your use of Guidewake (“Guidewake,” “we,” “us,” or “our”), a booking and customer-service assistant operated by Ocean Labs Media LLC that helps fishing charter businesses answer questions and take bookings. By using the service or communicating with a charter business through Guidewake, you agree to these Terms.

The service

Guidewake lets you contact a participating fishing charter business to ask about availability, rates, and trip details, and to request or manage a booking, through text message, website chat, phone, or email. Guidewake operates the assistant on behalf of the charter business; the business is responsible for the trips and services it provides.

SMS / text messaging terms

Program: Guidewake conversational booking and customer-service messaging, provided on behalf of participating fishing charter businesses.

Consent:When you text a charter business’s number, or submit your mobile number through its website chat widget, you agree to receive conversational and booking-related follow-up text messages from that business through Guidewake regarding your inquiry. Consent is not a condition of any purchase.

Message frequency varies based on your conversation and booking activity. Message and data rates may apply.

Opt out: Reply STOP to any message to stop receiving texts. Reply HELP for help. For assistance you can also contact us at support@guidewake.com or call (407) 993-1209.

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to your mobile carrier’s network availability.

Your mobile information and messaging consent are handled as described in our Privacy Policy and are not shared with third parties or affiliates for marketing.

Calls, recording & AI

Recording:Phone calls placed to or received on a Guidewake business line may be recorded and transcribed, on both the caller’s and the charter business’s side of the call. Callers hear a recording notice at the start of the call, and the charter business hears one before accepting it. If you do not want to be recorded, do not continue the call — you can reach the business by text or email instead.

Why: recordings and transcripts are used to answer and route the call, to create the booking record, to resolve payment and trip disputes, and to improve the accuracy of the assistant for that business.

AI processing: messages, chats, and call transcripts are processed by automated systems, including third-party AI models, to draft replies and capture booking details. A human at the charter business remains responsible for confirming any trip. See the Privacy Policy for how long this material is kept and who it is shared with.

Acceptable use

You agree to provide accurate information, to use the service only for lawful purposes, and not to misuse, disrupt, or attempt to gain unauthorized access to the service.

Disclaimers & limitation of liability

The service is provided “as is” without warranties of any kind. We do not guarantee that messages will be delivered or that the service will be uninterrupted or error-free. To the fullest extent permitted by law, Ocean Labs Media LLC and Guidewake are not liable for any indirect, incidental, or consequential damages arising from your use of the service.

Changes to these Terms

We may update these Terms from time to time. Changes take effect when we post the updated Terms on this page.

Governing law

These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-laws rules.

Contact us

Questions about these Terms? Contact us at support@guidewake.com.